Client-Managed Business Website
A modern website with integrated lead capture and scheduling
Designed and delivered a fully responsive business website with CRM-connected forms, scheduling embeds, and analytics instrumentation. Focused on performance, accessibility, and a handoff that enabled the client team to manage content confidently.
The Challenge & Goal
Fragmented digital presence
The business needed a unified website that reflected credibility while connecting essential operational tools. The existing site was static, not mobile-optimized, and required developer help for routine updates.
What the client needed
The goal was a fast, elegant website that an internal team could update independently, with integrated lead capture, automated routing into their CRM workflows, and scheduling for consultations.
Our objective
We focused on building a lightweight, enterprise-ready site that balanced design polish with practical automation. The final system had to be SEO-ready, measurable, and easy for non-technical users to operate after handoff.
Our Approach
What we did
- Built a custom responsive frontend optimized for performance and accessibility.
- Connected live forms to the client’s CRM workflow for automated lead routing.
- Embedded scheduling to enable booking without leaving the website.
- Implemented analytics tracking and SEO fundamentals across key pages.
- Configured hosting and domain setup, then trained the client team for content operations.
Our process
Reviewed brand assets, content needs, and user journeys. Defined the automation points for forms, scheduling, and analytics, plus the SEO structure.
Developed the site with component-driven pages, integrated forms and scheduling, and tuned performance for fast loads across devices.
Deployed to production, verified workflows end to end, and delivered training so the internal team could confidently manage content and reporting.
Services covered
Architecture & Stack
- Modern framework
- Utility-first styling
- Motion and interactions
- Responsive layout
- CRM forms API
- Scheduling embed
- Contact workflow webhooks
- CRM records
- Scheduling events
- Analytics events
- CRM workflows
- Notification routing
- Email sequences
Deployment pipeline
Stack summary
- Rendering — Fast and stable page delivery
- Styling — Consistent components and layout tokens
- Motion — Subtle interactions for clarity
- CRM forms — Lead capture and routing
- Scheduling — Embedded booking experience
- Automation — Notifications and sequences
- Hosting — Managed deployment pipeline
- CDN — Caching and global delivery
- Analytics — Traffic and conversion tracking
Key integrations
Results & Impact
Delivered a fast, mobile-first website aligned to brand tone and operational workflows.
Enabled automated lead capture and scheduling so the team could respond faster with less manual work.
- Live lead forms connected to CRM workflows
- Embedded scheduling flow
- High-performance responsive UI
- Analytics instrumentation and conversion tracking
- SEO fundamentals implemented across key pages
- Accessible and cross-browser compatible components
Innovations
Leads flow directly into the client’s workflow with minimal manual handling.
Visitors can book without leaving the site, improving completion rate.
Training, documentation, and operational setup enabled independent management.
- Improved booking and inquiry completion through a smoother path to action.
- Reduced response time by routing leads instantly into the right workflow.
- Internal team gained confidence to manage content, forms, and reporting without developers.
- Analytics and reporting workflows finalized for ongoing measurement.
- Notification rules configured so follow-ups happen faster and consistently.
- Hosting and domain access transitioned to the client team with clear runbooks.
- Versioned repository and documentation shared for future iteration.